Sunshine Coast
SEO Agency
Want your Sunshine Coast business to rank higher than your competitors? Optimise your website to attract organic traffic so you don’t have to rely on paid ads forever.
Accessible Websites Optimised For Search & AI
Struggling to see quality leads in a saturated market?
You might have a great business model, the legalities sorted, refined client service and tight operations, but without an optimised website, how will your consumers find you to make their enquiry?
The Sunshine Coast holds a wealth of tech savvy business and well developed sites showcasing stellar services. At Brink Marketing, we provide quality SEO for your Sunshine Coast business from the beginning ensures you build sustainable foundations for growth.
SEO Services
Keyword Research
Our SEO strategist analyses specific search terms that your customers use to find your products or services. With keyword research, we aim to discover unique terms that are highly relevant to your offerings. Keyword research is a key part of any strategy and will always be included in our SEO packages.
Technical SEO
A successful internet marketing strategy includes a bit of technical elbow grease. Technical optimisations may include: Canonical tags 301 Redirects Improving site load speed Optimising site for crawlers Hreflang tags Schema markup Noindex tags
Local SEO
Local SEO involves optimising your Google Business Profile, building your presence in local directories and creating relevant content for your website. The scope of SEO work will depend on your competitors, how you rank, and your business’s location.
On-Page SEO
On-Page SEO includes fixing your website headings, titles, meta descriptions, links and site structure.
Off-Page SEO
We offer backlink building services to increase the number of links pointing to your website. Links may be editorial, sourced from local directories or reciprocal.
User Experience(UX)
UX Design ensures that your web pages are easy for users to navigate through. We see good UX design as the gateway to a high conversion rate. It’s also an important factor in building customer trust.
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It’s Time To Rank Higher on Google
Submit the following form and our team will contact you within 24 hours to discuss your business goals.
SEO Packages For Every
Business Size
SEO Starter
- Customised SEO Strategy Based On Initial Audit
- Keyword & Competitor Research
- On-page SEO
- Off-page SEO
- Google Business Profile Optimisation
- Monthly Reporting
Starting at $1,320/month.
SEO Growth
- Customised SEO Strategy Based On Initial Audit
- Keyword & Competitor Research
- Target Audience & Intent Mapping
- On-page SEO
- Off-page SEO
- Content Strategy
- Product, Category or Service Page Creation/Refresh
- Monthly Reporting
Starting at $1,650/month.
SEO Premium
- Customised SEO Strategy Based On Initial Audit
- Keyword & Competitor Research
- Target Audience & Intent Mapping
- On-page SEO
- Off-page SEO
- Content Strategy
- Product, Category or Service Page Creation/Refinement
- SEO Blog Post Creation
- Multi-Platform Search Optimisation
- Conversion Rate Optimisation (CRO)
- Monthly Reporting
Starting at $2,299/month.
SEO For Industry Leaders
CASE STUDY
CASE STUDY
Our SEO Process
1. Engage
Every SEO enquiry starts with a discovery meeting where we learn about your business. We’ll audit your products or services, competitors, customers and business goals.
2. Execute
After our discovery meeting, we create a customised proposal that includes a recommendation on what tier to start at. Once we receive your approval, it’s time to execute! We complete your tracking setup (if necessary) and audit before getting started on your strategy.
3. Evaluate
We provide you with a detailed monthly report that outlines the tasks we’ve completed and prospects for the following month. We always encourage are results call with our team, your feedback is welcomed to ensure we get you quality leads.
Industries We’ve
Worked With
Still Deciding?
The Benefits of Search Engine Optimisation
Consistency
SEO delivers long-term, sustainable results by keeping your business visible in search engines day after day. Unlike paid ads that stop as soon as you pause your budget, consistent SEO ensures your website continues to attract traffic, leads and sales over time. With regular optimisation, content updates and technical improvements, your online presence builds authority and trust — giving your business a steady flow of opportunities rather than short bursts of visibility.
More Website Visibility
When your website ranks at the top of search results, it attracts more attention. This higher ranking means more visitors who are actively looking for the services you offer will find you.
It’s been shown that, “the top 3 organic search results receive more than two-thirds (68.7%) of all clicks on the Google Search page.”
That’s an opportunity we don’t want you to miss out on.
Higher Conversion Rates
We place a lot of trust in Google and other search engines to show us the best result for our question or query.
It’s been shown that users choose higher-ranked links even if they’re less relevant to their search. This trust in higher search rankings can significantly boost your business’s credibility and conversion rates since users are more likely to engage with and buy from top-ranked businesses.
Cost Savings
Why do 69% of businesses invest in SEO? Lower customer acquisition cost is one reason. SEO gets cheaper the longer you do it.
If you pay for SEO services for one year and then stop, you’ll still receive all the website traffic you had before. It may eventually go down as competition increases but not immediately. Alternatively with paid ads, once they’re turned off, your website traffic dries up instantly.
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Digital Marketing Solutions for your business backed by
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SEO Secrets, Revealed
The average hourly rate for an SEO consultant on the Sunshine Coast is A$150 – A$250/hr.
If your business needs ongoing SEO marketing work, you will typically pay a monthly retainer customised to your business’s needs. On the Sunshine Coast, monthly SEO costs vary, starting at A$500/month. The cost will depend on your business and website size.
It’s most common to spend anywhere between A$1,489 AUD – A$5,300/month on a monthly SEO retainer or package.
We understand that paying a monthly retainer may not fit your immediate budget. That’s why we offer no-lock in contracts and a 7-day notice period.
If you want to pay for one month and then stop, that’s ok.
However, we do recommend you give it at least 3 months before terminating the contract.
No, it’s not so we can make more money off you. It’s simply because results from SEO can take weeks or months to see. As part of our service, we track these results. Unfortunately, if you end after one month, you may have trouble determining the impact of the SEO work you paid for.
Yes! Your Sunshine Coast business will benefit from simple SEO tasks like updating your Google Business Profile and creating high quality blog posts for your website. Read our SEO tips for Sunshine Coast businesses here.
If you need assistance or SEO training for your business, we can help! Contact us for an hourly SEO training rate.
Yes, SEO is still relevant in 2025 but the best marketing strategies strengthen your brand as a whole. Just like humans need a balanced diet, exercise and sleep to live their best lives, SEO works best when combined with social media marketing, YouTube videos, networking and paid ads. SEO can still increase your website’s organic traffic but without brand recognition, your conversion rate may suffer.
Yes and no. There are many helpful SEO AI tools like ChatGPT that allow you to pump out content and design website graphics. But AI will never think and talk like you. If all your business’s content is AI generated, potential customers won’t get a sense of your brand’s voice or what makes your company stand out from the rest. The world economic forum revealed that “Consumer brand preferences are driven by an alignment of their values and the brands’ purpose”.
Plus, because AI can only generate content that already exists on the internet, Google can can easily recognise when something is AI-made vs human-made. When this happens, Google may not rank you as well if your competitors are creating new and unique content.
Yes! You don’t need a 500 page website to see the benefits of SEO. Small businesses benefit from local SEO tactics like creating a Google Business Profile, getting customer reviews and targeting your keywords for local search terms. Small business SEO also benefits from local backlinks.
There are a few steps you’ll need to take to get your Sunshine Coast business profile ranking on Google. If you haven’t done so already, here’s five steps to get you started in the process:
- Add your business to Google Maps.
- Claim your business listing on Google Maps.
- Go into your Google Business Profile and add in information about your business. This will include details like your opening hours, address, and phone number.
- Add a few photos of your business so customers can find you better!
- Ask customers for feedback – aka: Google Reviews.
- Check the info on your website to ensure it matches your Google business profile listing!
From there, it’s important to keep getting positive customer reviews, keeping information fresh on your profile, and using local keywords on your website. All of these steps will help your business rank on Google Business Profile!
We are a Google Business Profile Agency, so feel free to call us if you have more questions about this process.
Our Branding Tips
- SEO
- Website Development
- Social Media
- Print Assets
- Paid Ads
- Google Ads
- Website Redesign
Are you considering using paid ads for your Sunshine Coast business? Paid ads have the power to amplify your strengths—and your weaknesses.
Facebook and Google's smart campaigns, AI features and automations have made the process of using ads seem simple. All of these features were designed to help small businesses give paid ads a go by themselves.
But before you toss cash at Facebook, Google, or another ad platform, ask yourself this: “Do I have an engagement strategy and am I ready to handle what’s coming?”
If your enquiry process, tracking system and follow-ups are as disorganised as your junk drawer, you’ll end up spending more money than your enquiries or sales will bring in.
Let’s dive into why setting up your business processes is the ultimate power move for small business owners looking to maximise their advertising dollars. Because your Sunshine Coast customers (your biz's local haven) deserve your A-game.
First Impressions Matter (Like, A Lot)
Imagine this: A customer clicks your ad, fills out your enquiry form, and they hear... crickets. Hours later, you reply (or worse, forget to reply at all). When you finally hear back from them, you learn they’ve already moved on to your competitor.
The harsh truth? No matter how amazing your product or service is, a clunky response process screams "unprofessional."
Setting up a slick, automated enquiry system that acknowledges and engages your leads right away is like rolling out the red carpet. It shows you care, and that’s what turns a curious click into a paying customer.
Use Automation whenever possible
Now I’m not saying you need to be a robot with your responses. This is definitely not the way since sounding too robotic can also scream, "scam". But there are a few ways automation can benefit you and your leads.
Thank customers for their enquiry
Consider adding a thank-you page on your website that appears whenever a customer fills out a form. A thank-you assures customers you've received their enquiry and it allows you to provide them more information about your response time.
Recycle essential information
Using email quick parts or Instagram saved replies saves you from writing a brand new response message every time a customer comes knocking. These response tools are free to use and simple to set up. Just write one great email or message, highlight the text and save to your quick parts or saved replies.
The key to using this is to personalise each message to the specifications of the enquiry. Keep your standard quotes, contact information and email signature in there but this will save you hours of drafting a new response for each enquiry.
Keep Track of your leads and customers
Without a way to track where an enquiry stands—whether it’s a quote awaiting approval or a job halfway done—you’re setting yourself up for chaos. Good order tracking keeps your team aligned, your customers informed and your stress levels manageable.
Set up a CRM
A basic CRM (Customer Relationship Management) system can work wonders for tracking your progress. Whether you’re tracking enquiries or managing customer updates, having a system in place ensures no one falls through the cracks. Plus, you can collect valuable data to refine your marketing later. Double win.
Ask: How Did You Hear About Us?
This may seem like an unnecessary question. But it is the key to successful marketing. Tracking where your leads came from, tells you whether you're getting an accurate return on your investment.
Our tip? When a customer calls, simply ask “Have you used our services before?” If not, “May I please ask how you heard about us?”
This one second question can save your marketing budget! Just remember to track this information in your CRM.
Sunshine Coast Small Biz = Local Love
Sunshine Coast businesses thrive on community, networking and people. Word travels fast here, whether it’s glowing reviews or cautionary tales. Nail your process, and those happy customers will rave about you at the next run club or coffee catch-up.
But if you fumble it, local customers will move on. Worse, they may not-so-quietly vent about it to others, or online!
The Bottom Line: Get Your Ducks in a Row
Before you spend a single dollar on Google or Meta ads, invest in:
• A streamlined enquiry process: Automated emails, thank-you pages, and clear next steps.
• Order/enquiry tracking: A spreadsheet works; a CRM works better.
• Follow-ups: A simple, consistent system to nurture leads and keep customers coming back.
Paid ads should be the cherry on top of a well-baked cake—not a band-aid for a messy operation.
Want to learn how to craft a compelling ad? Check out our article on the marketing rule of seven for better ads.
https://ecobrandmarketing.com.au/marketing-rule-of-seven-for-ads/
Need help setting it all up?
Brink Marketing is here to make your marketing dollars work harder, whether it's creating enquiry systems or crafting killer ads.
Contact our team to help ensure your advertising process is seamless and to get those enquiries rolling in.
Uh oh. Your competitor in Maroochydore is the first thing that pops up when you type your company's name into Google. You remember that customer enquiries have been suspiciously low this month. Are they connected? Possibly. Can you do SEO for your Sunshine Coast business to fix this? Absolutely.
To get those customer enquiries rolling back in, you'll want your website to appear at the top of Google search results. SEO puts your website at the top of these results, making it easy for customers to find you.
If you're not ready to hire a Sunshine Coast agency to do SEO work for you, the 7 tips below are beginner-friendly and the best way to start doing SEO yourself.
Wait, What exactly is SEO?
SEO or Search Engine Optimisation helps your website appear in search results for terms related to your products, services, or expertise. This makes it easier for users to find and engage with your site.
For example, if you're a dentist in Noosa, you’d want your website to show up when someone in Noosa searches for "Dentist Near Me." Depending on your offerings, you may also want to appear in searches for...
- Noosa Dentist
- Noosa Family Dentist
- Noosa Cosmetic Dentist
- Noosa Teeth Whitening
SEO is a method of improving elements of your website to increase the likelihood of a customer landing on your website when they search for a service or product that you offer.
There's no exact formula for great SEO but I see websites rank highly when they've nailed their content, backlinks, page load speeds, and make it easy for customers to find what they're looking for.
Now, let's look at ways you can improve your website's SEO and start generating leads for your Sunny Coast small business.
7 SEO Tips to Boost your Sunny Coast business's Rankings
If you want new customers hitting that enquire button on your business website, here's seven actionable steps you can take to start appearing in Google search results.
Tip #1 - Create a Google Business Profile
A Google Business Profile (formerly known as Google My Business) is a free online listing tool that can help your Sunny Coast business stand out on Google Search and Google Maps.
Google Business Profile provides key details such as your address, phone number, business hours, and website URL. Once it's set up, you can post updates, collect client reviews, and track how your customers engage with your business information.
Think of it as a digital version of the Yellow Pages, but instead of flipping through paper pages, locals can simply search online to find your business information instantly.
Steps to Set Up a Google Business Profile
To set up and verify your Google Business Profile,
- Visit the Google Business Profile website and select "Manage now" to sign in.
- Enter your business name and choose your business type.
- Choose a primary category for your products or services. For example, if you're a plumber in Caloundra, your category will be "Plumber". To find more info about choosing the best category for your Sunny Coast business, check out Google's category info page.
- Add your business address, phone number and website URL. (Don't have a website? No problem! We can help you create a new business website). As a rule of thumb, it's best to include an address and hours for your business. If you're running a home based Sunshine Coast business, you may be hesitant to include this information. However, it will make you look more reputable overall.
• 5. It's time to verify your business! You can choose to verify with a phone code, email, or business video.
Tip #2 - Update your business profile with news and events
You've done the hard part of setting up your Business Profile, now it's time to optimise!
To keep your profile fresh, add posts about upcoming events or new products you may want to highlight. Want to offer new customers 10% off their first super yacht cleaning? Add it to your profile to grab your customers' attention before they look away.
Posting on your GBP is a great way to:
- Connect with Sunshine Coast Locals: Engage with your community by providing real-time updates and responses.
- Highlight Promotions and Events: Share your latest sales, special offers, and upcoming events to attract more attention.
- Build Customer Interest: Use videos and photos to engage your audience and showcase your what makes you unique
Tip #3 - Ask for reviews
Seeing a 5-star review is deeply comforting, like Ben & Jerry's ice cream. Positive reviews on your Business Profile signal that you're a reputable Sunshine Coast business people trust.
If you're a new small business on the Sunshine Coast, ask your friends or family if they'd like to sample your product or service. Once they've received it, you can ask them to leave you a review.
Starting your own brand of reef-safe sunscreen for surfers? Ask your mate to slather some on next time he's heading to Tea Tree Bay.
Pro tip: Never offer to pay people for a review. Customers are smart and they can quickly spot fake business reviews. Plus, it's technically against the law.
Help, I got a bad customer review!
If Gary H. posted a 1-star review saying you burned his flat white, it's not the end of your business and it's not worth obsessing over. Especially if you don't ever recall serving him a coffee.
Respond to all of your customer reviews, even the negative ones. Why? Customers may actually be more empathetic towards your business if they see you were unfairly reviewed and you made an attempt to interact with the unhappy customer.
If you respond to the negative review in a helpful and polite way, potential customers will take notice. They may even be more likely to transact with you.
Tip #4 - Add your business to Sunshine Coast directories
An online directory is a website where you can list business details like your phone number, address, and what you offer. For small business owners, getting listed in these directories helps more people find you and learn about your services. It’s a great way to boost your search visibility and attract new customers.
For example, hotfrog.com.au is an online business directory for all Australian businesses. Some directories are more niche and will only list websites that fall into a certain category. If you're searching for a tradie near you, you might see a directory like SearchATradie.com.au come up.
The best practice is to submit your business info to directories that are relevant to your services, products or local area. Here's a few Sunshine Coast directories to help start generating leads for your business.
Sunshine Coast Directories
- https://www.buylocalsunshinecoast.com.au/local-directory
- https://www.sunshinecoast-australia.com/directory/
- https://www.localsearch.com.au/qld/sunshine-coast
Tip #5 - Clarify your business's keywords
Keywords are specific words you want to appear for in search engine results.
Think about how you search on Google. If you plan to spend your Saturday in the Hinterland, you might start searching for a restaurant with keyword phrases like, "vegan resturants Maleny", or "best pizza montville". Google then tracks down all the restaurants that best fit the keywords you typed in.
Primary Keywords
Primary keywords are the main terms you want to appear in search results for. If your number #1 goal is to be found for the keyword phrase "sunshine coast pilates studio", you'll need to add these keywords to your home page and sprinkle them throughout your website.
Secondary Keywords
Secondary keywords function like descriptive adjectives for your services or products. They offer more specific details about what you offer and highlight what sets your business apart.
For example, a pilates studio on the Sunshine Coast would use secondary keywords to create targeted pages for their various class offerings. These might include:
- "Mat Pilates Sunshine Coast"
- "Reformer Pilates Sunshine Coast"
- "Prenatal Pilates Sunshine Coast"
- "Pilates for Beginners Sunshine Coast"
These keywords help potential clients find exactly what they're looking for and showcase the unique aspects of your services.
Tip #6 - Build Local Backlinks by Partnering with other Sunshine Coast Businesses
Backlinks are links from one website to another. They act as endorsements or votes of confidence, signalling to search engines that the linked-to site is reputable and valuable. Backlinks help improve your site's ranking and visibility in search results.
The tough part is finding websites to link back to yours. But with the power of your local Sunshine Coast network, you may be surprised by the amount of opportunities available to you.
Connect with industry partners
Start by connecting with Sunshine Coast businesses related to your industry. For instance, if your construction business uses concrete from a third-party supplier, see if you can arrange a link exchange with them.
Another option is to collaborate on content or exchange guest posts with local websites that are relevant to your industry. As a café owner, you could write a guest post for a local food blogger or invite a Sunshine Coast influencer to review your café in exchange for a backlink.
You can also get involved in local community events or sponsorships and ensure that these opportunities include a backlink to your site. Local backlinks improve your search rankings and give you the added bonus of increasing your brand recognition in the local Sunshine Coast community.
Tip #7 - Be social!
This is a spicy SEO tip because social media is rarely mentioned when SEO enters the conversation.
But it's 2024 and not everyone uses Google to find what they're looking for. There's a new wave of search engines and they're called TikTok, Instagram, YouTube. Even Google admits to 40% of young people going to TikTok or Instagram for a place to eat.
Yes, social media marketing is a whole other beast, but what you do on these platforms can really boost your overall online search presence.
Create an Instagram profile for your business and add a link in your profile to your website. Create a YouTube channel to upload videos about your offerings and why you're the best business on the Sunny Coast to provide these services.
Marketing your business on socials can help you reach more people and connect with potential customers where they’re already hanging out. This gives your online presence a serious boost and strengthens your overall brand recognition.
How soon will SEO generate leads for my business?
SEO is a waiting game. Allow at least 1-3 months to see results for your business. During this time, you can check your website's rankings with online tools like ahrefs or Semrush to see how you're stacking up against your competitors.
If you've made it this far, excellent work! You now have 7 actionable SEO tips to get started with. Although all of these tips are fairly straightforward, they may take you a few days or a few months to complete.
Do you have more questions about doing SEO for your small business? Send us a message!
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