
The Brief
We partnered with Caloundra Power Boat Club to refine and strengthen their brand identity, ensuring it reflects both their heritage and their evolving role as a leading community hub on the Sunshine Coast.
Our work began with refining their existing branding to create a more polished and versatile visual identity. We updated and optimised their logo suite, producing logo files across multiple colour modes and formats for both digital and print applications. This provided flexibility and consistency across all touchpoints, from signage and merchandise through to digital assets and event collateral.
To embed this refreshed identity, we developed a comprehensive brand guideline document. This included detailed specifications for logo usage, typography, colour palettes, supporting graphic assets, and tone of voice recommendations. By consolidating their visual and verbal identity into one professional resource, we equipped the Club with a clear roadmap to ensure consistency across every channel.
The result is a cohesive, future-ready brand framework that preserves the Club’s legacy while enhancing its visibility, professionalism, and appeal to both existing members and new audiences.
Brand Assets



Strategy and Brand Guidlines

Digital Marketing
Consultants
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“Eco Brand Marketing have been fantastic at helping us shape our brand image and boost our online presence. Thanks to their monthly strategy sessions, the increase in quality inquiry is impressive to say the least. In addition to actually taking the to tailor and implement a strategy that is yielding amazing results, the communication and regular updates are invaluable to our busy practice. If you are looking to take your business/ brand to the next level, highly recommend!”
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On The Brink Of...
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