Sunshine Coast
Google Ads Agency
Google Ads management to achieve better ROI for your Sunshine Coast business. Show up for the services your audience is searching for with structured, targeted ad campaigns that put your business in front of the right audience, at the right time.
More Leads for Less Ad Spend
Not getting the results you want from Google Ads?
Running ads without the right strategy can quickly drain your budget. From poorly chosen keywords to weak ad copy and un-optimised landing pages, small mistakes cost big money. Our Google Ads management service is designed to cut wasted spend and bring in high-quality leads.
On the Sunshine Coast, many businesses are competing for the same clicks. Big players throw money at Google Ads, but that doesn’t mean you can’t win. With precise targeting, compelling ads and data-driven optimisation, we make sure your campaigns reach the right customers and convert them.
Google Ads Services
Google Ads Audit
We’ll conduct a comprehensive audit of your Google ads account to ensure conversion tracking is set up correctly, campaigns are structured to receive quality leads and your ad copy reflects your business’ unique selling points.
This includes a review of your:
Campaign • Ad groups • Keywords & match type • Landing page experience
Monthly Management
Google is ever changing and so are the search behaviours of your consumers. With ongoing management of your Google Ads, you get the peace of mind that your campaigns are constantly being monitored to ensure they’re spending in the right areas.
Campaign strategy • Ad creation and set-up • Audience targeting • Conversion tracking • Monthly report
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It's To Increase Your Leads
Submit the form provided and our team will contact you within 24 hours to discuss your business goals.
Google Ads Packages For
Every Budget
Starter Ads
- Creation & set-up for 1 ad campaign
- Creation & set-up for 1-2 ad group/s
- Conversion set-up
- Keyword tracking and optimisation
- Monthly reporting
Growth Ads
- Creation & set-up for 2 ad campaigns
- Creation & set-up for 3-5 ad groups
- Keyword tracking and optimisation
- Conversion set-up
- Keyword tracking and optimisation
- Monthly reporting
Premium Ads
- Creation & set-up for 3 ad campaigns
- Creation & set-up for 6-8 ad groups
- Multi-channel campaigns
- Keyword tracking and optimisation
- Conversion set-up
- Keyword tracking and optimisation
- Monthly reporting
Google Advertising For Industry Leaders
Our Design Process
1. Engage
Every Google Ads management enquiry starts with a discovery meeting where we learn about your business. We’ll get to know your products or services, competitors, customers and business goals.
2. Execute
After our discovery meeting, we create a customised proposal that includes a recommendation on what tier to start at. Once we receive your approval, it’s time to execute! We complete your tracking setup (if necessary) and build out your campaigns.
3. Evaluate
We provide you with a detailed monthly report that outlines the tasks we’ve completed and prospects for the following month. We always encourage are results call with our team, your feedback is welcomed to ensure we get you quality leads.
Industries We’ve
Worked With
Still Deciding?
The Benefits of Strategic Google Advertising
Cost Efficiency
Strategic Google Ads campaigns do more than just put your business at the top of search results; they connect you with customers who are actively searching for your products or services. By targeting the right keywords, refining ad copy and improving landing page experience, you can boost click-through rates and conversion rates while keeping costs under control. A well-managed campaign delivers measurable ROI, consistent lead flow and valuable data insights.
Competitive Edge
A well-executed Google Ads strategy gives your business a clear competitive edge by positioning you ahead of rivals at the exact moment potential customers are searching. Unlike organic SEO, which can take time to build traction, Google Ads provides instant visibility and allows you to outpace competitors with targeted messaging and precise budget control.
Measurable ROI
One of the biggest advantages of Google Ads is transparency. Every click, call and conversion can be tracked, giving you a clear picture of how your ad spend is performing. With proper tracking in place, you’ll see exactly how many leads or sales come from your campaigns, the cost per conversion, and the overall return on investment.
Data-Driven Decisions
Successful advertising isn’t based on guesswork. It’s built on data. Google Ads provides powerful insights into how customers search, what they click on and what drives them to convert. By analysing this data, we can refine your campaigns to target the right keywords, optimise bidding strategies and continuously improve ad performance.
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the greatest technology.
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Your budget depends on your industry, location and competition. We’ll help you determine the right investment to generate quality leads without wasting spend.
Google Ads can start driving traffic immediately once campaigns go live. Most businesses see meaningful results within the first few weeks, with ongoing optimisation improving performance over time.
Yes. Google Ads is highly flexible, allowing small businesses to compete with larger companies by targeting specific keywords, locations and customer segments.
We track key metrics like cost per conversion, click-through rates and return on ad spend. You’ll receive clear reports showing exactly how your budget is turning into leads or sales.
We don’t just set up ads and leave them running. We continually optimise your campaigns using data-driven strategies to lower costs, increase conversions and deliver measurable ROI.
Our Branding Tips
- SEO
- Website Development
- Social Media
- Print Assets
- Paid Ads
- Google Ads
- Website Redesign
Are you considering using paid ads for your Sunshine Coast business? Paid ads have the power to amplify your strengths—and your weaknesses.
Facebook and Google's smart campaigns, AI features and automations have made the process of using ads seem simple. All of these features were designed to help small businesses give paid ads a go by themselves.
But before you toss cash at Facebook, Google, or another ad platform, ask yourself this: “Do I have an engagement strategy and am I ready to handle what’s coming?”
If your enquiry process, tracking system and follow-ups are as disorganised as your junk drawer, you’ll end up spending more money than your enquiries or sales will bring in.
Let’s dive into why setting up your business processes is the ultimate power move for small business owners looking to maximise their advertising dollars. Because your Sunshine Coast customers (your biz's local haven) deserve your A-game.
First Impressions Matter (Like, A Lot)
Imagine this: A customer clicks your ad, fills out your enquiry form, and they hear... crickets. Hours later, you reply (or worse, forget to reply at all). When you finally hear back from them, you learn they’ve already moved on to your competitor.
The harsh truth? No matter how amazing your product or service is, a clunky response process screams "unprofessional."
Setting up a slick, automated enquiry system that acknowledges and engages your leads right away is like rolling out the red carpet. It shows you care, and that’s what turns a curious click into a paying customer.
Use Automation whenever possible
Now I’m not saying you need to be a robot with your responses. This is definitely not the way since sounding too robotic can also scream, "scam". But there are a few ways automation can benefit you and your leads.
Thank customers for their enquiry
Consider adding a thank-you page on your website that appears whenever a customer fills out a form. A thank-you assures customers you've received their enquiry and it allows you to provide them more information about your response time.
Recycle essential information
Using email quick parts or Instagram saved replies saves you from writing a brand new response message every time a customer comes knocking. These response tools are free to use and simple to set up. Just write one great email or message, highlight the text and save to your quick parts or saved replies.
The key to using this is to personalise each message to the specifications of the enquiry. Keep your standard quotes, contact information and email signature in there but this will save you hours of drafting a new response for each enquiry.
Keep Track of your leads and customers
Without a way to track where an enquiry stands—whether it’s a quote awaiting approval or a job halfway done—you’re setting yourself up for chaos. Good order tracking keeps your team aligned, your customers informed and your stress levels manageable.
Set up a CRM
A basic CRM (Customer Relationship Management) system can work wonders for tracking your progress. Whether you’re tracking enquiries or managing customer updates, having a system in place ensures no one falls through the cracks. Plus, you can collect valuable data to refine your marketing later. Double win.
Ask: How Did You Hear About Us?
This may seem like an unnecessary question. But it is the key to successful marketing. Tracking where your leads came from, tells you whether you're getting an accurate return on your investment.
Our tip? When a customer calls, simply ask “Have you used our services before?” If not, “May I please ask how you heard about us?”
This one second question can save your marketing budget! Just remember to track this information in your CRM.
Sunshine Coast Small Biz = Local Love
Sunshine Coast businesses thrive on community, networking and people. Word travels fast here, whether it’s glowing reviews or cautionary tales. Nail your process, and those happy customers will rave about you at the next run club or coffee catch-up.
But if you fumble it, local customers will move on. Worse, they may not-so-quietly vent about it to others, or online!
The Bottom Line: Get Your Ducks in a Row
Before you spend a single dollar on Google or Meta ads, invest in:
• A streamlined enquiry process: Automated emails, thank-you pages, and clear next steps.
• Order/enquiry tracking: A spreadsheet works; a CRM works better.
• Follow-ups: A simple, consistent system to nurture leads and keep customers coming back.
Paid ads should be the cherry on top of a well-baked cake—not a band-aid for a messy operation.
Want to learn how to craft a compelling ad? Check out our article on the marketing rule of seven for better ads.
https://ecobrandmarketing.com.au/marketing-rule-of-seven-for-ads/
Need help setting it all up?
Brink Marketing is here to make your marketing dollars work harder, whether it's creating enquiry systems or crafting killer ads.
Contact our team to help ensure your advertising process is seamless and to get those enquiries rolling in.
Uh oh. Your competitor in Maroochydore is the first thing that pops up when you type your company's name into Google. You remember that customer enquiries have been suspiciously low this month. Are they connected? Possibly. Can you do SEO for your Sunshine Coast business to fix this? Absolutely.
To get those customer enquiries rolling back in, you'll want your website to appear at the top of Google search results. SEO puts your website at the top of these results, making it easy for customers to find you.
If you're not ready to hire a Sunshine Coast agency to do SEO work for you, the 7 tips below are beginner-friendly and the best way to start doing SEO yourself.
Wait, What exactly is SEO?
SEO or Search Engine Optimisation helps your website appear in search results for terms related to your products, services, or expertise. This makes it easier for users to find and engage with your site.
For example, if you're a dentist in Noosa, you’d want your website to show up when someone in Noosa searches for "Dentist Near Me." Depending on your offerings, you may also want to appear in searches for...
- Noosa Dentist
- Noosa Family Dentist
- Noosa Cosmetic Dentist
- Noosa Teeth Whitening
SEO is a method of improving elements of your website to increase the likelihood of a customer landing on your website when they search for a service or product that you offer.
There's no exact formula for great SEO but I see websites rank highly when they've nailed their content, backlinks, page load speeds, and make it easy for customers to find what they're looking for.
Now, let's look at ways you can improve your website's SEO and start generating leads for your Sunny Coast small business.
7 SEO Tips to Boost your Sunny Coast business's Rankings
If you want new customers hitting that enquire button on your business website, here's seven actionable steps you can take to start appearing in Google search results.
Tip #1 - Create a Google Business Profile
A Google Business Profile (formerly known as Google My Business) is a free online listing tool that can help your Sunny Coast business stand out on Google Search and Google Maps.
Google Business Profile provides key details such as your address, phone number, business hours, and website URL. Once it's set up, you can post updates, collect client reviews, and track how your customers engage with your business information.
Think of it as a digital version of the Yellow Pages, but instead of flipping through paper pages, locals can simply search online to find your business information instantly.
Steps to Set Up a Google Business Profile
To set up and verify your Google Business Profile,
- Visit the Google Business Profile website and select "Manage now" to sign in.
- Enter your business name and choose your business type.
- Choose a primary category for your products or services. For example, if you're a plumber in Caloundra, your category will be "Plumber". To find more info about choosing the best category for your Sunny Coast business, check out Google's category info page.
- Add your business address, phone number and website URL. (Don't have a website? No problem! We can help you create a new business website). As a rule of thumb, it's best to include an address and hours for your business. If you're running a home based Sunshine Coast business, you may be hesitant to include this information. However, it will make you look more reputable overall.
• 5. It's time to verify your business! You can choose to verify with a phone code, email, or business video.
Tip #2 - Update your business profile with news and events
You've done the hard part of setting up your Business Profile, now it's time to optimise!
To keep your profile fresh, add posts about upcoming events or new products you may want to highlight. Want to offer new customers 10% off their first super yacht cleaning? Add it to your profile to grab your customers' attention before they look away.
Posting on your GBP is a great way to:
- Connect with Sunshine Coast Locals: Engage with your community by providing real-time updates and responses.
- Highlight Promotions and Events: Share your latest sales, special offers, and upcoming events to attract more attention.
- Build Customer Interest: Use videos and photos to engage your audience and showcase your what makes you unique
Tip #3 - Ask for reviews
Seeing a 5-star review is deeply comforting, like Ben & Jerry's ice cream. Positive reviews on your Business Profile signal that you're a reputable Sunshine Coast business people trust.
If you're a new small business on the Sunshine Coast, ask your friends or family if they'd like to sample your product or service. Once they've received it, you can ask them to leave you a review.
Starting your own brand of reef-safe sunscreen for surfers? Ask your mate to slather some on next time he's heading to Tea Tree Bay.
Pro tip: Never offer to pay people for a review. Customers are smart and they can quickly spot fake business reviews. Plus, it's technically against the law.
Help, I got a bad customer review!
If Gary H. posted a 1-star review saying you burned his flat white, it's not the end of your business and it's not worth obsessing over. Especially if you don't ever recall serving him a coffee.
Respond to all of your customer reviews, even the negative ones. Why? Customers may actually be more empathetic towards your business if they see you were unfairly reviewed and you made an attempt to interact with the unhappy customer.
If you respond to the negative review in a helpful and polite way, potential customers will take notice. They may even be more likely to transact with you.
Tip #4 - Add your business to Sunshine Coast directories
An online directory is a website where you can list business details like your phone number, address, and what you offer. For small business owners, getting listed in these directories helps more people find you and learn about your services. It’s a great way to boost your search visibility and attract new customers.
For example, hotfrog.com.au is an online business directory for all Australian businesses. Some directories are more niche and will only list websites that fall into a certain category. If you're searching for a tradie near you, you might see a directory like SearchATradie.com.au come up.
The best practice is to submit your business info to directories that are relevant to your services, products or local area. Here's a few Sunshine Coast directories to help start generating leads for your business.
Sunshine Coast Directories
- https://www.buylocalsunshinecoast.com.au/local-directory
- https://www.sunshinecoast-australia.com/directory/
- https://www.localsearch.com.au/qld/sunshine-coast
Tip #5 - Clarify your business's keywords
Keywords are specific words you want to appear for in search engine results.
Think about how you search on Google. If you plan to spend your Saturday in the Hinterland, you might start searching for a restaurant with keyword phrases like, "vegan resturants Maleny", or "best pizza montville". Google then tracks down all the restaurants that best fit the keywords you typed in.
Primary Keywords
Primary keywords are the main terms you want to appear in search results for. If your number #1 goal is to be found for the keyword phrase "sunshine coast pilates studio", you'll need to add these keywords to your home page and sprinkle them throughout your website.
Secondary Keywords
Secondary keywords function like descriptive adjectives for your services or products. They offer more specific details about what you offer and highlight what sets your business apart.
For example, a pilates studio on the Sunshine Coast would use secondary keywords to create targeted pages for their various class offerings. These might include:
- "Mat Pilates Sunshine Coast"
- "Reformer Pilates Sunshine Coast"
- "Prenatal Pilates Sunshine Coast"
- "Pilates for Beginners Sunshine Coast"
These keywords help potential clients find exactly what they're looking for and showcase the unique aspects of your services.
Tip #6 - Build Local Backlinks by Partnering with other Sunshine Coast Businesses
Backlinks are links from one website to another. They act as endorsements or votes of confidence, signalling to search engines that the linked-to site is reputable and valuable. Backlinks help improve your site's ranking and visibility in search results.
The tough part is finding websites to link back to yours. But with the power of your local Sunshine Coast network, you may be surprised by the amount of opportunities available to you.
Connect with industry partners
Start by connecting with Sunshine Coast businesses related to your industry. For instance, if your construction business uses concrete from a third-party supplier, see if you can arrange a link exchange with them.
Another option is to collaborate on content or exchange guest posts with local websites that are relevant to your industry. As a café owner, you could write a guest post for a local food blogger or invite a Sunshine Coast influencer to review your café in exchange for a backlink.
You can also get involved in local community events or sponsorships and ensure that these opportunities include a backlink to your site. Local backlinks improve your search rankings and give you the added bonus of increasing your brand recognition in the local Sunshine Coast community.
Tip #7 - Be social!
This is a spicy SEO tip because social media is rarely mentioned when SEO enters the conversation.
But it's 2024 and not everyone uses Google to find what they're looking for. There's a new wave of search engines and they're called TikTok, Instagram, YouTube. Even Google admits to 40% of young people going to TikTok or Instagram for a place to eat.
Yes, social media marketing is a whole other beast, but what you do on these platforms can really boost your overall online search presence.
Create an Instagram profile for your business and add a link in your profile to your website. Create a YouTube channel to upload videos about your offerings and why you're the best business on the Sunny Coast to provide these services.
Marketing your business on socials can help you reach more people and connect with potential customers where they’re already hanging out. This gives your online presence a serious boost and strengthens your overall brand recognition.
How soon will SEO generate leads for my business?
SEO is a waiting game. Allow at least 1-3 months to see results for your business. During this time, you can check your website's rankings with online tools like ahrefs or Semrush to see how you're stacking up against your competitors.
If you've made it this far, excellent work! You now have 7 actionable SEO tips to get started with. Although all of these tips are fairly straightforward, they may take you a few days or a few months to complete.
Do you have more questions about doing SEO for your small business? Send us a message!
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